GoMacro makes organic, plant-based protein bars with a mission rooted in thoughtful choices for people and the planet. Their website, though, wasn't telling that story. The experience felt dated, with limited taste appeal and little of the warmth, texture, and ingredient storytelling that makes the product stand out.
We designed a new ecommerce experience around what makes GoMacro distinctive: colorful packaging, recognizable ingredients, and food that actually looks good enough to eat.
Clean, spacious layouts pair with richer product photography, ingredient storytelling, and color pulled from the MacroBar lineup. Product pages bring flavor, texture, benefits, and certifications together in a way that's easier to explore and more persuasive to shop — contributing to significant gains in both conversion rate and average order value.
The project was more than a redesign. We led a full migration from GoMacro's legacy WebCube platform to Shopify Plus, rebuilding the storefront and its underlying ecommerce infrastructure from the ground up.
The move gave GoMacro a faster, more flexible foundation with streamlined checkout, easier merchandising, improved accessibility, and a strong technical SEO foundation, while giving their team more freedom to evolve the site over time.
Behind the storefront, we connected Shopify Plus to a top-tier tech stack to keep GoMacro running: Klaviyo for email, Attentive SMS, Gorgias for customer service, Yotpo Loyalty for rewards, ShipBob for fulfillment and shipping operations, and SAP for critical business data.
We also developed custom integrations for internal tools and workflows, reducing manual work and keeping orders, customers, inventory, fulfillment, marketing, and loyalty connected across the business.
The new ecosystem extends beyond DTC, with a private employee merchandise catalog, wholesale shopping experience, rewards program, and brand ambassador platform.
The result is a connected digital foundation that better reflects the GoMacro brand, improves the customer experience, and gives their team the infrastructure to keep growing.