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Anything but typical

We are a creative studio serving ecommerce and retail brands. We love beautiful design, optimization conversion and building experiences that resonate with and delight your audience. But — above all — we believe that how you sell is just as important as what you sell.

Our clients elevate social issues, demand equality, and make things that protect the planet, nourish our bodies and offer a better way.

We'll help you present your brand in a way that feels aligned with your values and is beneficial to your customers, to your communities and to the very ground that we walk on.

Basically, we do ecommerce better.

Meet Ashli

Ashli Nixon

managing partner + designer

Ashli Nixon, managing partner at Basis, has spent 15 years working as a designer, developer and creative director in both agency and corporate settings, designing and building experiences for large retailers and Fortune 500 companies like Bath & Body Works, DSW, Abercrombie & Fitch, Kellogg's, McDonald's and more.

Now, you’ll find her designing visual branding and Shopify websites for clients who want to grow an online business in a way that isn't often done: with cherished intention, sustainable growth, and seriously amazing visual impact.

Basis is a proud part of The Wonder Jam family. We are a small team made up of people who leave our egos at the door (but not to be confused with our opinions — we love those).

Guiding principles

We believe in the power of curiosity, playfulness and a can-do attitude.

We believe that how you sell is just as important as what you sell.

We believe in the power of small ideas becoming big game-changers.

We believe in saying yes, and then Googling the shit out of it.

We believe in the magic of the underdog, the side hustler and the tinkerer.

We believe that empathy is important.

We believe in humanity over technology.

We believe in doing good work that matters to the world.

We believe in creating communities where everyone can grow, create, and build — strengthened by a diversity of thought, background and perspective.

We believe in radical honesty, delivered with radical compassion.

We believe in the magic of unplugging and the sanctity of watching sunsets IRL.

We believe in not quitting until we are proud of the work we’ve done.

We believe that with intention and consciousness, business can elevate humanity.

We believe in each other, and we believe in you.