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About

Anything but typical

We are a creative studio serving ecommerce and retail brands. We love beautiful design, optimization conversion and building experiences that resonate with and delight your audience. But — above all — we believe that how you sell is just as important as what you sell.

Our clients elevate social issues, demand equality, and make things that protect the planet, nourish our bodies and offer a better way.

We'll help you present your brand in a way that feels aligned with your values and is beneficial to your customers, to your communities and to the very ground that we walk on.

Basically, we do ecommerce better.

Meet the team

Ashli Nixon

ASHLI NIXON
managing partner + designer

Amal Ali

AMAL ALI
shopify developer

Allie Lehman

ALLIE LEHMAN
art + photography direction

Guiding principles

01
We believe in the power of curiosity, playfulness and a can-do attitude.

02
We believe that how you sell is just as important as what you sell.

03
We believe in the power of small ideas becoming big game-changers.

04
We believe in saying yes, and then Googling the shit out of it.

05
We believe in the magic of the underdog, the side hustler and the tinkerer.

06
We believe that empathy is important.

07
We believe in humanity over technology.

08
We believe in doing good work that matters to the world.

09
We believe in creating communities where everyone can grow, create, and build — strengthened by a diversity of thought, background and perspective.

10
We believe in radical honesty, delivered with radical compassion.

11
We believe in the magic of unplugging and the sanctity of watching sunsets IRL.

12
We believe in not quitting until we are proud of the work we’ve done.

13
We believe that with intention and consciousness, business can elevate humanity.

14
We believe in each other, and we believe in you.