About
Basis is a refreshingly different digital studio that helps retail brands build amazing online experiences. Our clients have big ideas, but need someone to help wrangle, elevate and bring them to life. We offer a full range of services to help clients of all sizes (even tiny ones!) build a retail experience that is equal parts beautiful and effective.
But the really magical part? We live and breathe your brand and get just as into it as you do. We lead with curiosity, dive deep into each project and treat your brand as if it were our own. The result is a stunning product your users will love that's rooted in strategy, actually converts your visitors and beautifully reflects your brand.
We have studios in Columbus, Ohio and Jacksonville, Florida and serve clients around the world.
Meet Ashli Nixon
MANAGING PARTNER
DESIGNER & DEVELOPER
Ashli spent over a decade working as a designer, developer and creative director in both agency and corporate settings, designing and building experiences for large retailers and Fortune 500 companies like Kellogg's, McDonald's, Bath & Body Works, DSW, Abercrombie & Fitch and more.
But she found myself continually drawn back into the deeply personal and passionate work of creating Fortune 500-worthy experiences for tiny businesses, and found the most joy working closely with entrepreneurs and dreamers who are equally excited to see it come to life.
As managing partner of Basis, you’ll find her guiding clients on digital strategy, designing stunning ecommerce sites and developing custom themes in Shopify. Getting to experiment with a magical mix of design, code and business savvy (alongside amazing clients!) feels like a dream each and every day.
Meet Allie Lehman
ART DIRECTOR
MANAGING PARTNER OF WONDERLY
Since co-founding The Wonder Jam in 2013, Allie has consistently used her talents to build timeless and comfortable brands for her clients. Today, life feels like a dream as she can continue to do this at both Wonderly (where she’s the managing partner) and here in her role as Art Director at Basis. At Basis, Allie helps retailers brand, design packaging, and capture photography that’s unique and converts.
Allie has been swimming in the small business world for the past decade. Fresh out of college, she realized that owning your own business required trusting your gut and iterating constantly. And that’s still true today! She loves creating in collaboration with her clients, getting their feedback in real time, and creating things with them.
The truest cliche:
teamwork makes the dream work.
We are a proud part of The Wonder Jam family. We are a small team made up of people who leave our egos at the door (not to be confused with our opinions — we love those).
“I simply adore Ashli, Allie and Basis. When we decided to transition to Shopify, there was no one I trusted more than Allie. She introduced us to Ashli and the rest is history!
Our site was transformed and rebirthed in the best way possible with attention to detail and abundant creativity.
It’s always a joy and a pleasure to partner with these two. And trust, it’s a partnership! They want you to be best and achieve all of your goals. If you have them on your team, it’ll be the best decision you've made thus far!”
INDIA WILLIAMS, FOUNDER, ROOTED WOMAN